TVS Srichakra, one of India’s largest manufacturers of two- and three-wheeler tyres and also off-highway tyres, has gone digital with the launch of an e-ordering facility in its retailer app called ‘TVS Eurogrip Bandhan’.

The latest addition in the app aims to provide a comprehensive e-commerce experience with features that help in placing and tracking orders. The company says it understands the importance of social distancing during these difficult times, which is why it has now enabled ‘Contactless Ordering’ to facilitate ease of business for its retail partners. The app is available for download on Android and iOS platforms.

With this retail partners can now use the app to browse the entire range of TVS Eurogrip products and place orders with their respective distributors. In addition to providing reward points on orders, the company will run exclusive offers and promotions for retail partners who use the app to place orders.

Commenting on the announcement, P Madhavan, EVP – Sales & Marketing, TVS Srichakra said, “Digitalisation has been at the core of our sales strategy. We launched the TVS Eurogrip Bandhan app last year to enable loyalty programmes and majority of our retail partners are already well versed with it. The ‘Click-to-Order’ feature that we are now launching is an industry first and will enable our retail partners to place orders at their convenience and not necessarily wait for a salesman visit.  We have built-in new exciting features to make the process more user friendly for our trade partners. This contactless ordering process will be particularly handy in the coming few months when travel of salesmen across territories may be an issue owing to Covid-19 restrictions.”