TVS Motor Company introduced two new colours for TVS Radeon motorcycle, Regal Blue and Chrome Purple, as the brand zipped past the 300,000 unit sales within two years of launch. The brand has also launched a new Dhaakad campaign to showcase the motorcycle’s best-in-class features and Ecothrust Fuel Injection Technology (ET-Fi) which improves mileage and drivability.
Commenting on this, Aniruddha Haldar, Vice President (Marketing) – Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company said, “TVS Radeon has been welcomed by over 300,000 happy customers into their households. They have been delighted with its best-in-class features and strong customer-centric design. The two new colours will be very well received as well. The “Dhaakad” campaign engages discerning and progressive Middle India Millennials and highlights how the ET-Fi technology in TVS Radeon delivers more mileage and better drivability than before. It is customer speak that has inspired the Radeon ‘Dhaakad’ campaign!”
The TVS Radeon BS-VI comes with next-gen Ecothrust Fuel injection (ET-Fi) technology, which the company claims delivers 15 percent better mileage along with enhanced engine performance, better durability and smooth riding experience. According to the company, the motorcycle offers 20 best-in-class features including a largest seat in the segment, chrome bezel headlamp with DRL, a car-like speedometer, stylish petrol tank with ribbed thigh pads, solid suspension among others.
The motorcycle is available in two variants – Base and Commuter of the Year (COTY) special edition. The TVS Radeon is priced at Rs 59, 942 (ex-showroom Delhi).