Chennai-based TVS Motor Company today announced its association with a leading distributor in Mexico, Torino Motors, a subsidiary of Groupo Autofin. The aim is to make inroads into the growing Latin American market.
In the first year of the association, Torino Motors will work with TVS Motor Company to open 40 exclusive stores in the country for the distribution of two-wheelers. With over 40 years of experience in the region, Torino Motors specialises in automobile and retail finance.
As a part of this association, Torino Motors will distribute the TVS Motor Co’s two-wheeler offerings including the XL100 HD, HLX 150, Stryker, Apache RTR 160, 180 and 200, Apache RR 310, Wego, NTorq 125, Rockz and the Neo.
Commenting on the new partnership, R Dilip, senior vice-president – International Business, TVS Motor Company, said, “We are delighted to partner with a reputed, well-known company such as Torino Motors, who come with over 40 years of experience in Mexico. We look forward to the market knowledge that they will bring on board. Their insights will allow us to personalise our offerings to suit the customers of Mexico and their vast network of distribution will ensure maximum reach in the country. Together with Torino Motors, we are determined to create customer delight in the country.”
According to Jorge Garcia, CEO, Torino Motors, said, “TVS Motor Company is synonymous across the globe for their quality automobile offerings, which boast of cutting-edge technology. We are delighted to be the bridge between their superior offerings and our esteemed customers in the country. The range of offerings provided by the company is very well-suited for the local Mexican commuter and terrain. We are confident that this association will be very successful.”