TVS Motor Company has announced integration of the innovative location technology 'what3words' into its customer app – TVS Connect. These will enable TVS Connect users to share and navigate to any location using three simple words.

With this, TVS Motor becomes the first Indian two-wheeler manufacturer to introduce the unique addressing system. What3words is an easy way to identify precise locations. It has divided the world into a grid of 3-metre squares and given each square a unique combination of three random words: a what3words address. For instance, ///routine.ballpoint.snares is the what3words address for TVS Motor Company’s HQ precise entrance in Chennai. The integration of this will allow the TVS Connect app customers to navigate the world more efficiently and plan trips and rides without street addresses, such as scenic roadside viewpoints or community ride meeting points.

Saurabh Khullar – assistant vice-president, Digital Marketing, TVS Motor Co said, “Navigation accuracy is a key part of our connected vehicle offering, and we were looking for innovative ways to enhance that riding experience for our customers. We are excited about our association with what3words, which does this by using 3-word addresses generated out of their precise location system as close as 3-metres to the location."

He added, "This strengthens our commitment to increasing customer delight, especially in deeper country locations where traditional systems lean more to approximations. It will increase efficiency by offering a seamless riding experience integrated into our native riding app TVS Connect. We are excited to introduce these unique 3-word addresses for the customers of our TVS Apache brand and riding community. We will gradually be extended to customers using the TVS Connect app across brands in a phased manner.”

Chris Sheldrick, co-founder and CEO, what3words said, “We’re delighted that this integration will bring what3words to TVS Motor Company’s extensive network of riders across India. Whether exploring remote terrains, recommending epic new routes, or simply navigating to new destinations, what3words ensures that TVS Motor Company riders will always arrive in exactly the right place.”

Across India, addresses are often not accurate enough to specify precise locations, such as building entrances, and don’t exist for specific points on roads and many rural areas. This makes it dificult to find both places and people and complicates deliveries. This partnership will make navigation simple, hassle-free and less time-consuming for customers across India. Crucially, what3words also works offline, meaning that customers can rely on what3words to get them exactly where they need to be, even in areas with poor connectivity.

Also read: Tata Motors first OEM in India to bring three-word addressing system in its cars