Looking to ride on patriotic fervour, TVS Motor Company today launched the Kargil edition of the TVS StaR City+ commuter motorcycle. Priced at Rs 54,399 (ex-showroom Delhi), the new motorcycle aims to extend the brand equity the company received through its ‘Kargil Calling - Ride for the Real Stars’ initiative last year.
According to the company, the Kargil edition of the StaR City+ gets “its design inspiration from snow peaks, rough terrains and disciplined lives of the soldiers who protect the nation day and night.” The bike gets a white and green dual-tone colour scheme with camouflage graphics and features new decals, which are a combination of Naval white, Soldier green and Flying blue.
In 2018, TVS Star City+ undertook an initiative – ‘Kargil Calling - Ride for the Real Stars’ – to celebrate the contribution of the Indian Defence Forces on Kargil Vijay Diwas (July 2018) across 3,500 company touch-points.