TVS launches Kargil edition of TVS StaR City+
Priced at Rs 54,399 (ex-showroom Delhi), the new motorcycle aims to extend the brand equity the company received through its ‘Kargil Calling - Ride for the Real Stars’ initiative last year.
5530 Views
Looking to ride on patriotic fervour, TVS Motor Company today launched the Kargil edition of the TVS StaR City+ commuter motorcycle. Priced at Rs 54,399 (ex-showroom Delhi), the new motorcycle aims to extend the brand equity the company received through its ‘Kargil Calling - Ride for the Real Stars’ initiative last year.
According to the company, the Kargil edition of the StaR City+ gets “its design inspiration from snow peaks, rough terrains and disciplined lives of the soldiers who protect the nation day and night.” The bike gets a white and green dual-tone colour scheme with camouflage graphics and features new decals, which are a combination of Naval white, Soldier green and Flying blue.
In 2018, TVS Star City+ undertook an initiative – ‘Kargil Calling - Ride for the Real Stars’ – to celebrate the contribution of the Indian Defence Forces on Kargil Vijay Diwas (July 2018) across 3,500 company touch-points.
RELATED ARTICLES
Uniproducts India targets 15% growth till FY2027, eyes new EV OEMs for NVH parts
Autocar Pro News Desk
25 Apr 2024
The Noida-headquartered company, which is a leading manufacturer of roof liners, floor carpets, sound insulation materia...
Ford to build more EV software capability at Chennai tech hub
Autocar Pro News Desk
24 Apr 2024
Ford Business Solutions India, which currently employs 12,000 personnel set to add 3,000 more; Ford, which is known to b...
ASK Automotive to set up JV with Aisin to sell aftermarket parts for cars
Autocar Pro News Desk
24 Apr 2024
Ask Automotive will have 51% of the equity of the joint venture to be set up with Aisin Asia (Thailand) Company and Aisi...
