TVS launches Kargil edition of TVS StaR City+
Priced at Rs 54,399 (ex-showroom Delhi), the new motorcycle aims to extend the brand equity the company received through its ‘Kargil Calling - Ride for the Real Stars’ initiative last year.
Looking to ride on patriotic fervour, TVS Motor Company today launched the Kargil edition of the TVS StaR City+ commuter motorcycle. Priced at Rs 54,399 (ex-showroom Delhi), the new motorcycle aims to extend the brand equity the company received through its ‘Kargil Calling - Ride for the Real Stars’ initiative last year.
According to the company, the Kargil edition of the StaR City+ gets “its design inspiration from snow peaks, rough terrains and disciplined lives of the soldiers who protect the nation day and night.” The bike gets a white and green dual-tone colour scheme with camouflage graphics and features new decals, which are a combination of Naval white, Soldier green and Flying blue.
In 2018, TVS Star City+ undertook an initiative – ‘Kargil Calling - Ride for the Real Stars’ – to celebrate the contribution of the Indian Defence Forces on Kargil Vijay Diwas (July 2018) across 3,500 company touch-points.
RELATED ARTICLES
JSW MG Motor India confident of selling 1,000 M9 electric MPVs in first year
The 5.2-metre-long, seven-seater luxury electric MPV, which will be locally assembled at the Halol plant in Gujarat, wil...
Modern Automotives targets 25% CAGR in forged components by FY2031, diversifies into e-3Ws
The Tier-1 component supplier of forged components such as connecting rods, crankshafts, tie-rods, and fork bridges to l...
VinFast’s second plant in Vietnam goes on stream ahead of India factory
Vietnamese EV maker’s second plant in its home market, which has a 200,000 EVs-per-annum capacity, will focus on produci...