TVS Group Chairman Venu Srinivasan key speaker at Autocar Pro’s Two-Wheeler Conclave

by Autocar Pro News Desk , 19 Oct 2020


With 1.85 million units sold in September 2020 and 12% year-on-year growth, the two-wheeler industry is spearheading India Auto Inc’s revival. Covid-19 has had an all-encompassing impact on business dynamics and the entire automotive value chain – from manufacturing to component suppliers through to dealers and the aftermarket too.

To debate and discuss new challenges, tap changing market trends, reboot business development strategies and the art of selling, Autocar Professional – India’s leading automotive B2B title – is to host the first-ever Virtual Two-Wheeler Week (October 26-30). Given the pivotal point at which India Auto Inc is poised, it is an event of the highest importance.

So, who better than Mr Venu Srinivasan, Chairman of the TVS Group, Chairman and Managing Director of TVS Motor Company, and former president of Confederation of Indian Industry (CII), to usher in the Virtual Two-Wheeler Conclave on October 26?

With the all-round success of TVS, he has shown how an Indian company can grow to be one of global quality and recognition and manufacture products that can match or even exceed the best in the world by adopting the right work ethos and successful work culture. It is just this that enabled TVS’ partnership with BMW Motorrad.

Mr Srinivasan began his career as a mechanic in his own garage during vacations and put in long, gruelling hours of preparation for his task ahead. In 1979, armed with an engineering degree and an MBA from Purdue University (USA), he took over as the CEO of Sundaram-Clayton. TVS Motor Company was born the same year.

A Padma Shri and Padma Bhushan awardee, Mr Srinivasan pioneered the TQM (Total Quality Management) concept based on the Japanese model, long before most enterprises in India did. His single-minded focus on excellence and quality bore rich dividends with Sundaram Clayton and TVS Motor Company winning the global quality benchmark – the Deming Application Prize in 2002. Many more awards and honours followed, including the prestigious Deming ‘Distinguished Service Award For Dissemination and Promotion Overseas’. 

Later, the University of Warwick, Coventry, Warwickshire honoured Mr Srinivasan with a Doctorate Degree in Science in recognition for his excellence in manufacturing and contribution in the field of Technology and Research & Development.

As the past president of CII and chairman of the National Committee for Quality, Mr Srinivasan has played an active role in accelerating TQM promotion. Over 100,000 practicing managers were trained on TQM methods, and till date, 36 Indian companies have won the Deming Prize with India becoming the second largest country to have Deming prize winners.  Progress of the CII cluster for TQM promotion inspired the Auto Components Manufacturers Association (ACMA) too. The ACMA cluster was established to create community for learning and implementation of TQM to improve customer satisfaction, quality focus, 5S, daily work management and Total Employee Involvement for continuous improvement.

Must-Attend Industry Conclave: be there
Autocar Professional's Virtual Two-Wheeler Industry Conclave will bring together all stakeholders of the two-wheeler industry – OEMs, component manufacturers, and dealers. Policy making body NITI Aayog is also expected to be represented in the virtual event.

Get ready to be enthralled as CEOs reveal their rebooted strategies for growth in disruptive times, find out how dealers are engaging with the socially distanced customer, what are the new market and technology trends that are here to stay, and lots more.

Here’s a glimpse of what to expect:
Monday, 26th October
10:00 a.m to 11:00 a.m
Inaugural session: Keynote addresses by industry captains.
Theme – Post-Covid Two-Wheeler Industry: Are the good times back? 

Tuesday, 27thOctober
10:00 to 11:30 a.m
Theme – Business during 2020-21 and the road ahead 

Wednesday, 28th October
10:00 to 11:00 a.m
Theme – Riding the Electric Mobility Megatrend

Thursday, 29th October
10:00 to 11:00 a.m
Theme – Regulation and Technology trends

Friday, 30th October
10:00 to 11:00 a.m
Theme: Role of start-ups in shaping the future of the two-wheeler industry

Book your seat today: Register today