Transsion and Here Tech partner to enhance location accuracy

Here Technologies, location data and technology platform,  announced that Transsion, provider of smart devices and mobile services in global emerging markets, has selected Here Network Positioning to improve its location accuracy capabilities in emerging markets such as Kenya, Nigeria, Ghana, Bangladesh, India, Pakistan, Indonesia and Thailand.

By deploying Here Network Positioning, the company claims that Transsion will be able to identify accurate positioning of its devices both indoors and outdoors. This works especially when satellite signals of Global Positioning System (GPS) are not available, such as when the device is located indoor or the GPS signals are blocked by objects. As a result, Transsion will enable its smartphone users to locate devices, people, and objects faster, with higher precision and confidence.

Sammie Xi, Director and Head of Business for Greater China at Here Technologies said, “Transsion is taking a big step forward in enhancing the quality of data within emerging economies. We’ve seen how the pandemic has profoundly impacted our lives, economies, and the global digital landscape.”

Robin Wang, Assistant President at Transsion said, “As a technology company with a focus on global emerging markets, we’ve long been committed to supporting local communities there. We’ve decided to deploy with HERE because they have presented a stand-out, compelling solution for markets that lack advanced infrastructure such as Africa and India.”

The number of mobile internet users is expected to reach five billion by 2025 globally, a 25 percent increase from 2020. This figure represents 60 percent of the world’s population, with much of the forecasted growth coming from emerging digital markets in Asia Pacific, Sub-Saharan Africa, Middle East and North Africa (MENA) and Latin America. Both companies are looking to tap this growing user base with the collaboration.