Toyota Kirloskar Motor (TKM) has announced the business expansion of its ‘Toyota U-Trust’ used car business to a wider network of cities across India to include 56 markets in 19 states.
Toyota U-Trust, launched in 2007, primarily aims to offer fair and transparent business practices by facilitating sales, purchase and exchange of Toyota and non-Toyota cars. It also allows potential customers an opportunity to exchange their old cars of any make for a brand-new Toyota or a competitively priced used Toyota car.
Transparency in pricing, validation of quality and a trusted platform are some major criteria that guide the decision of used car buyers. With the used car market commanding a 30% higher market share than the newer ones, Toyota with U Trust aims to ensure every customer gets the necessary choice, convenience and transparency with every sale or purchase.
All cars from U Trust get a comprehensive 203-point inspection check sheet which is used to arrive at accurate quality level of used vehicle along with best in industry warranty offers on Toyota’s certified cars up to 2 years and 30,000km. Each car is certified by TKM in-charge after due diligence of documentation, quality level, service history and genuine refurbishment by U Trust dealer. Only cars which satisfy all these criteria are certified. Further, confirmation of buyer details are provided to every seller customer after the car is sold by U Trust thereby instilling confidence in the seller.
Commenting on the expansion, N Raja, director and senior vice-president (Marketing & Sales), Toyota Kirloskar Motor, said: “With constant technological innovations in the auto industry, the market has gradually evolved into a highly dynamic one. Customer preference has shifted towards value for money while dealing with used cars. With the expansion of Toyota U-Trust, we are now equipped to provide quality cars, convenience, transparency and value for money to every customer on a much wider scale. Also with our trained technicians and offers of best in industry warranty and certification along with refurbishment of cars with Toyota genuine parts, we ensure the delivery of best quality used cars.”