Tata Motors has introduced the Camo edition for its compact SUV, Punch. Aimed at buyers in the upcoming festive season, the edition comes with a variety of features.

The car will be available in the Adventure and Accomplished packs and has a starting price of Rs 6,85,000 (ex-showroom,New Delhi). On the outside, the Camo Edition comes in foliage green colour with dual-tone roof colour options (Piano Black and Pristine White). A military green colour and camouflaged upholstery adorn the interiors, the company said. The Camo badging will appear on the fenders, and the car will be offered with both manual and automatic transmissions.

Tata Punch Camo's interior.

Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles said, “This new entrant will further bolster the sales of Tata Punch and will carry forward the growth momentum. The Punch is a vital part of our product portfolio and contributes to 24% of our total PV sales.

According to the company, the Punch holds a 15 percent market share in the compact SUV segment.

The Punch was launched in October 2021. It sold 12,006 units in August 2022.

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