Tata Tiago EV gets over 10,000 bookings, introductory pricing extended to another 10,000 units
India's first-ever sub-Rs 10 lakh electric car gets a strong opening market response.
Tata Motors has officially confirmed that it has received over 10,000 bookings for the Tiago EV on October 10. Furthermore, it has extended the introductory pricing for an additional 10,000 customers.
Bookings had opened yesterday, for an amount of Rs 21,000, at noon for the company’s first electric hatchback, which was launched on September 28, with introductory pricing that ranges from Rs 849,000 through to Rs 11.79 lakh. These prices for the Tiago EV, currently the most affordable electric car in India, are applicable for the first 10,000 customers, of which 2,000 are reserved for existing Tata Nexon EV and Tata Tigor EV customers.
Before bookings opened, Autocar India had reported over 500 unofficial bookings for the Tiago EV in Mumbai and surrounding areas. Dealer sources had revealed that the top-spec XZ+ Tech Lux is the most preferred variant, and Teal Blue and Pristine White the preferred paint options.
In a statement issued today at 11.16am, Shailesh Chandra, MD, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, said: " We are delighted with the overwhelming response to the Tiago.ev and thank our customers for embarking on the EV journey. To acknowledge the passion to go EV and to firmly support the mass adoption of EVs we have decided to extend the introductory pricing to an additional 10,000 customers.”
As is known, deliveries of the Tiago EV are to begin in January 2023 and Tata says that the production of the larger 24kWh battery has been prioritised. The company says, "The time, date along with the variant and colour chosen, shall determine the delivery date of the vehicle."
The Tiago EV gets two battery packs – 19.2kWh and 24kWh – with 250km and 315km MIDC range, respectively, and it is powered by Tata's Ziptron high-voltage architecture. With the smaller battery pack, the electric motor in the Tiago EV produces 61hp and 110Nm, and with the larger pack, it makes 74hp and 114Nm.
The Tiago EV is capable of fast charging, and both battery packs can be topped from 10 to 80 percent in 57 minutes using a 50kW fast charger. The higher trims of the Tiago EV get equipment like rain-sensing wipers, automatic headlamps, TPMS and leatherette upholstery.
Test drives for the Tiago EV, whose deliveries are to begin in January 2023, are to begin in December 2022. Currently, it does not have any rivals. MG's compact EV for India could be its first, in terms of pricing, when it is rolled out in the second quarter of CY2023.
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