After racing, it’s cricket for Tata Motors’ Tata Prima. The commercial vehicle brand has announced its title sponsorship of Team Kings XI Punjab for the seventh edition of the Indian Premier League, which began on April 16. Kings XI Punjab is part of the eight competing teams of the IPL.

According to Ravi Pisharody, executive director, Commercial Vehicles, Tata Motors, “Cricket is as pervasive and inherently connected to Indian psyche as our trucks are a part of the country’s DNA. We are delighted to be a part of the Indian Premier League, which continues to remain one of the most exhilarating cricket tournaments, through the partnership with Kings XI Punjab team.”

Photograph: Ravi Pisharody, executive director, Commercial Vehicles, Tata Motors.