Tata partners TVS for women empowerment with Women Assist Program

by Autocar Pro News Desk , 06 May 2019


(L-R) K. Mahesh Kumar, CEO, TVS Auto Assist and Subhajit Roy – senior general manager and head customer care (Domestic and International Business), PVBU, Tata Motors unveiling the logo of the program.

Tata Motors and TVS Auto Assist, part of the TVS group, have announced the introduction of 'Women Assist Program'. Claimed to be an industry first initiative, the program caters to the urgent service requirements of a woman driver on the move. The program will begin from June 1, 2019.

This program will include quick service-related solutions pertaining to accidents, rundown of battery, flat tyre, empty fuel tank issues or mechanical breakdowns. Through the introduction of the women assist program, both companies want to empower the women drivers by minimizing the hassles a woman goes through during unforeseen vehicle breakdown incidents during late hours at night. For the same, Tata Motors has created an infrastructure in association with TVS Auto Assist and is confident that this will bolster the company’s commitment to enhance its after-sales service. Supported by TVS Auto Assist, this dedicated women-centric service assistance will be available in 14 locations currently and will apply to women drivers of Tata Motors passenger vehicles, between 8 pm to 5 am on all days.

In order to avail the services, a woman has to call up on the Woman Assist service number, after which, a team of trained technicians (specifically trained under POSH - Prevention of Sexual Harassment), will be allocated to the customer. The program guarantees that the service team would reach the spot (considering that it is in the city limits) in less than 45 minutes. The company claims that these specially trained experts, on arrival at the incident spot, will attend immediately to the customer’s wellbeing by providing them with some refreshments, mobile chargers and Wi-Fi connectivity, if required. In case the customer’s vehicle is detected with an issue beyond repair at that time, the vehicle will be immediately towed to the service station and if the customer agrees for a taxi service, the technician will arrange for a cab service in consultation with the call centre to ensure that the customer safely escorted to the desired destination.

L-R: K. Mahesh Kumar, CEO, TVS Auto Assist, followed by Mayank Pareek – president, PVBU, Tata Motors and Subhajit Roy – senior general manager and head customer care (Domestic and International Business), PVBU, Tata Motors at the launch event in Mumbai.

According to Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors - “Customer centricity remains as one of our core strategies at Tata Motors and we are constantly innovating to provide an unparalleled after-sales experience to our customers. We are happy to associate with TVS Auto Assist to introduce this one of a kind Women Assist Program to help provide women drivers with exclusive breakdown assistance services during late hours. This industry-first service program reflects on Tata Motors’ acknowledgement of the increasing number of women drivers and its commitment towards providing a world-class after sales infrastructure to them.”

According to K. Mahesh Kumar, CEO, TVS Auto Assist, “There are more than 2 million women car drivers in key cities across India and we felt the need for a support system to back the Women drivers when they are out on roads during late hours. We are happy to launch ‘Women Assist’ programme for Tata Motors with whom we have more than a decade long association as Breakdown Assistance partner. Women Assist Programme is a home-grown service offering of TVS Auto Assist in the Breakdown Assistance space. Our support team will reach within 30-45 minutes from the time of receiving the breakdown call and will ensure the Women customer is back on the road at the earliest possible time.”