Tata Motors targets reduced CV ownership costs with sub--1-tonne to 55-tonners

by Autocar Pro News Desk , 27 Aug 2020

Tata Motors has presented its future-ready commercial vehicle portfolio, developed with an aim to ‘redefine transportation’. According to the CV maker, the entire range of vehicles, from sub-1 tonne to 55 tonne gross vehicle/combination weight (GVW/GCW), features a futuristic ‘Premium Tough’ design language and is engineered to cater to a wide variety of dynamic market demands.

This new range offers reduced Total Cost of Ownership (TCO) to all users – fleet operators, mid-size transport operators and small transporters, with higher-than-before vehicle performance through value enhanced features, synchronised service intervals and improved overall vehicle efficiency. With customised transport solutions to address industry-specific applications available in each commercial vehicle segment including M&HCV, I&LCV, SCV and PU.

Tata Motors says, the 'Power of 6' value proposition, which guided the design and development of this range institutes significant advances across key areas relevant for each segment. These include lower TCO, improved earning potential, enhanced comfort, connectivity and performance, amongst other attributes.

The company states that it has upgraded every vehicle from bumper to bumper, while also introducing technological and performance upgrades that generate higher revenue and profits through higher fluid efficiency, excellent driving comfort and world-class connectivity features. Some of these key features include higher power output, superior gearshifts, multiple driving modes, improved ergonomics and crash-tested cabins for the safety for the driver.

Speaking about the new range, Girish Wagh, president, Commercial Vehicle Business Unit, Tata Motors said, “After BS VI migration, the Indian auto industry is adhering to comparable global norms of emission. Being the industry leader, we used this migration to transcend beyond mere emission compliance. By holistically reimagining, we have created new paradigms of functionality, productivity, comfort, performance and connectivity in our vehicles. We now have a truly global, Indian product range that redefines the future of Indian transportation. For customers, it impressively brings forth the core benefit of lower total cost of ownership or improved earning potential and hence enhanced returns on their investment.”

Tata Motors has an extensive dealership and service network of over 2600 touch-points with service facility at every 62km across the country,manned by trained specialists and backed by Tata Genuine Parts. Tata Motors also extends various vehicle care programs, fleet management solutions, annual maintenance packages and resale for commercial vehicles under the Sampoorna Seva 2.0 initiative. Additionally, Tata Alert offers 24x7 roadside assistance for all vehicles under warranty while Tata Kavach ensures that all accidental vehicles insured under Tata Insurance are repaired within 15 days.

With Fleet Edge, Tata Motors is offering telematics to optimise fleet management, with informed decision making. This solution gives fleet owners the vital insights on vehicle diagnostics and driver behaviour, which help in better fleet utilisation. The Fleet Edge solution is relevant and beneficial across varied fleet sizes and is available with the entire M&HCV range of Tata Motors trucks and buses and a select range of I&LCV and SCV models.

Like other CV manufacturers in the country, Tata Motors too has been badly impacted by the downturn and the Covid-induced loss of demand. The company will be looking to up the new product ante in the coming months.

Tags: tata motors