Tata Motors today announced the appointment of Indian film actor Akshay Kumar, as the brand ambassador for its Commercial Vehicle Business Unit. The actor will take on his new role at the launch of Tata Motors’ upcoming CV offering in January 2017.

Besides products and solutions, Akshay Kumar will be actively involved in a host of marketing and customer experience initiatives to be rolled out by Tata Motors.

Commenting on the appointment, Ravindra Pisharody, executive director, Commercial Vehicle Business Unit, Tata Motors, said, "We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay blends well with the core values of trust, reliability, responsibility and good leadership of Tata Motors’ Commercial Vehicles Business. Besides, today we are catering to an audience that defines the driven, ambitious, forward-moving, non-stop pulse of India and Akshay understands the pulse of this audience well. We are confident that Akshay’s popularity will further help complement the future direction of the Tata Motors commercial vehicles brand."

Speaking on the association, Akshay Kumar said, "The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tatas and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot."

Apart from Tata Motors, Akshay Kumar is also the brand ambassador for Honda Motorcycles & Scooters India.