Tata Motors in association with Petronas Lubricants International (PLI) has launched the Tata Motors Genuine Oil (TMGO) for its passenger vehicles range in the India market.

TMGO will be the first range of co-branded lubricants jointly developed by the companies. The co-branded range of lubricants – Tata Motors Genuine Oil CH-4 15W-40 for diesel vehicles and Tata Motors Genuine Gear Oil 80EP for passenger cars – is part of a larger range of nine co-branded products that will be rolled out in a phased approach.

This new range of branded lubricants have been formulated from high performance base oils and additives, providing optimum engine performance through excellent deposit control and wear protection. It is available through the Petronas distributor network of over 3,500 outlets across India and will be rolled out progressively in 2016.

According to Dinesh Bhasin, head, Customer Support, Passenger Vehicle Business Unit, Tata Motors, “With the new co-branded TMGO range of lubricants, we are creating a distinct and differentiated value proposition in the market.”

M P Singh, CEO, Petronas Lubricants (India), said:  “PLIPL has recorded steady volume growth at 40% CAGR and is aiming to capture 5% of the total market share by 2019. PLI in India is now entering the next wave of growth and we are confident that the coming together of Tata Motors will help us better our position in this market as a leading provider of premium lubricants. We are offering a unique proposition through TMGO to deliver products for engine care that is built upon a strong legacy in lubricants technology.”

Also read: Petronas Lubricants to set up Rs 315 crore plant near Mumbai