Homegrown CV and PV major, Tata Motors announced that it has opened six new dealerships in Rajasthan, in one single day. This it says is part of its aggressive network expansion plans, in line with its Turnaround 2.0 strategy.
The six sales outlets opened today are spread across Rajasthan - three in Jaipur, one each in Udaipur, Bikaner and Ganganagar. Tata Motors' says all these put together will add up to a robust dealer network comprising of a total of 34 sales touch points.
Speaking at one of the launches in Jaipur, Mayank Pareek – president, Passenger Vehicles Business Unit, Tata Motors said, “With 'Connecting Aspirations’ at the centre of our brand promise, we at Tata Motors are working with our network partners to offer our customers a solid product mix and a delightful showroom experience. As part of our Turnaround 2.0 journey, we are concentrating on optimising various business levers and strengthening our sales network and customer experience, in order to enhance performance and profitability. Hence, the current focus is on winning sustainably as part of this transformation journey. We continue to enhance and expand our network to cater to our evolving customers with high expectations.”
The company says the new dealerships are equipped with the latest technology and will retail Tata Motors’ next generation PV line-up. The company also offers workshops to its customers which are equipped with latest equipment as well as advanced mechanisation and automation. Tata Motors aims to further increase its reach aggressively and through these dealerships. Tata Motors’ Turnaround 2.0 journey will focus on ‘Winning sustainably in PVs’ with an objective to increase market presence and drive volumes in PVs.