Unveiled at the Auto Expo 2018 as the H5X concept, Tata Motors has officially announced that its upcoming SUV will be called Harrier. The company claims the upcoming model is its most promising SUV till date.
According to the company ‘Tata Harrier’ provides a glimpse of the future generation of Tata Motors vehicles in terms of styling, technology and performance capabilities. It combines an extremely robust architecture to the future facing design language.
‘Tata Harrier’ will be the first vehicle from the Tata Motors stable to sport the ‘Impact Design 2.0’ philosophy. The company claims it will offer extraordinary exterior design, thoughtfully and intelligently designed plush interiors, future ready connectivity and best-in-class infotainment. This 5-seater monocoque SUV is engineered on the new generation ‘Optimal Modular Efficient Global Advanced’ (Omega) architecture, which is developed in collaboration with Jaguar Land Rover. This architecture is derived from the Land Rover D8 architecture and is adapted to suit the Indian conditions by Tata Motors engineers.
Mayank Pareek, president, Passenger Vehicle Business Unit, Tata Motors said – “With Turnaround 2.0 into play, we are geared to win sustainably in the market. We are proudly speeding towards our next market introduction – ‘Tata Harrier’, yet another game changer, to offer our customers a product, that is not only exciting but that which will take our brand value to the next level. With legendary pedigree running through its veins, ‘Tata Harrier’ promises to shatter all current benchmarks and pave entirely new standards for SUVs in India. This is in line with our well-defined go-to-market strategy. We are excited to introduce the ‘Tata Harrier’ to our customers and are gearing up for the commercial launch in the first quarter of 2019.”