Tata Motors launches Nexon EV Max, priced at Rs 17.74 lakh

After a slight delay, Tata Motors has finally announced pricing for the Nexon EV Max SUV, which starts at Rs 17.74 lakh for the XZ+ variant and goes up to Rs 19.24 lakh for the top-spec Nexon EV Max XZ+ Lux. The Nexon EV Max offers an ARAI-certified range of 437km, thanks to its larger 40.5kWh battery pack. In addition to the longer range, the Nexon EV Max gets additional features over the standard Nexon EV.  (All prices ex-showroom) 

Larger battery pack
The Nexon EV Max comes with a 40.5kWh battery pack, which is around 10kWh more than the standard Nexon EV. Despite the bigger battery pack, there is no change in the boot capacity and the Nexon EV Max continues to have the same 350-litre boot as the regular Nexon EV.

The larger battery pack enables the Nexon EV Max to have an ARAI claimed range of 437km, which is 125km more than the Nexon EV. In our real-world range test, however, the Nexon EV managed 208km and we expect the Nexon EV Max to deliver around 300km of real-world range. 

As far as power output goes, the Nexon EV Max gets a 143hp motor that delivers 250Nm of torque, which is 14hp and 5Nm more than the Nexon EV.  

Tata Motors is also offering two charging options – a 3.3kWh charging set-up that is provided standard with the SUV or a more powerful 7.2kWh option on some variants. that can be had for an additional cost. The Nexon EV Max takes around 15-16 hours to fully charge with the 3.3kWh charger, while the 7.2kWh version takes around five to six hours. Tata Motors claims 56 min charging time for 0-80 percent from any conventional 50kwh charger. 

Two variants 
The Nexon EV Max is available in two variants – XZ+ and XZ+ Lux. When it comes to features, the Nexon EV Max gets several features not found on the Nexon EV. These include an illuminated gear knob with a park mode, electronic parking brake, air purifier, cooled seats, and safety features like ESP and hill-hold assist.  The EV Max will also get a unique beige interior theme which will not be available on the standard model. It also gets smart watch integration and cruise control among others. The Nexon EV Max gets 8 years, 160,000km warranty for battery and motor. It also gets exclusive paint shade options for the Nexon EV Max. Dual tone paint shade is standard. 

Price range
When compared to the standard Tata Nexon EV, the Nexon EV Max range is priced at Rs 2.95 lakh more. Tata Motors has launched the Nexon EV Max in two variants with four sub-variants.  As mentioned above, the range starts with Tata Nexon EV Max XZ+ with 3.3kwh charger, priced at Rs 17.74 lakh. The next variant is the Tata Nexon EV Max XZ+ with a 7.2kw AC fast charger, priced at Rs 18.24 lakh.  The top-spec Tata Nexon EV Max XZ+ Lux start at Rs 18.74 lakh for the 3.3kw option while the most expensive variant of the line-up, the Nexon EV Max XZ+ Lux with a 7.2kw AC fast charger costs Rs 19.24 lakh. (all-prices, ex-showroom, India) 

Expected date for deliveries
The deliveries for the Nexon EV Max will begin in the coming weeks. Similar to the standard Nexon EV, the Nexon EV Max does not have any direct rivals. However, it undercuts the MG ZS EV which starts at Rs 21.99 lakh (ex-showroom) and gets a more powerful 176hp motor and a 50.3kWh battery. The Nexon EV Max will be sold alongside the Nexon EV, giving buyers more choice in terms of range and price. Currently, the standard Nexon EV is the highest selling electric SUV in India, and already commands a waiting period of six months in certain regions.

Over the last month, Tata Motors has shown two electric concepts, the Curvve and the Avinya. These concepts will underpin electric models that the company intends to launch in 2024 and 2025.