Tata Motors launches Founder Edition range to mark 75th anniversary

by Soham Thakur, Autocar India 05 Feb 2021

Tata Motors has introduced special Founder Editions of its cars and SUVs, to mark its 75th anniversary. The limited-edition models, which are a tribute to Tata Motors founder JRD Tata, are exclusively available for employees of the Tata Group.

The Founder Edition is available on all Tata Motors passenger vehicle models – the Altroz, Harrier, Nexon, Tiago and Tigor. The 2021 Tata Safari, slated for launch on February 22, will receive this limited edition as well.

The Founder Edition models get a few special touches that set them apart from the regular models. The chrome ‘T’ Tata logo on the front grille and the tailgate gets a blue background and the models also feature JRD Tata’s signature on a chrome plaque. The plaques are placed on the fenders, the tailgate and even on the dashboard. Customers will also receive nine Founder Edition postcards and a photo frame with the purchase of a Founder Edition model.

The Founder Edition models will cost the same as the regular model they are based on. The Founder Edition kits will be fitted to the cars at a dealer level. Mechanically, the Founder Edition models will remain identical to the rest of the range.