Tata Motors has launched ‘Click to Drive’, an end-to-end full online sales experience platform, which it says enables customers to buy a Tata Motors car from the comfort of their homes.

The company says the digital platform has been integrated with all Tata Motors dealers from more than 750 outlets across the country and will also offer vehicle home delivery for our customers at a later date.

The online platform will allow customers to book a car in just a few clicks. The OEM says customers can simply register on the Click to Drive website and select a product of their choice from the Tata Motors’ passenger vehicle portfolio with the assistance of an innovative video brochure that also provides details of the vehicle features.

For the Tata Altroz hatchback, customers will get an immersive virtual showroom experience, christened Imaginator, that allows customers to customise the vehicle by selecting from a range of variants and colours as well as factory customisation options.

After making the vehicle selection, a customer can select the nearest or preferred dealer from any of the 750-plus outlets across the country, for either home delivery or collect it from the dealership, at a later date.

In terms of payments, the Click to Drive platform allows a customer to pay the booking amount online, post which the customer receives an immediate order confirmation by e-mail and is then guided on the step-by-step buying journey by the Tata Motors call centre and a sales consultant from their preferred dealership.

The company says the customer can also access financing and exchange services, details on price quotes and exciting offers on the Tata Motors product range. It has ensured that the entire sales process is completed virtually using online communication tools such as emails, WhatsApp and video calls.