The story of automobile retailing is being re-written every day and this time it is a newly-inaugurated Tata Motors VVC Group showroom in Hyderabad that has made it to the industry headlines for its uniqueness.

Tata Motors, along with its dealer partner Venkataramana Motors has announced the opening of the company’s first all-women passenger vehicles showroom in Southern India.

Located in Jubilee Hills, the 5,500sq-ft showroom has been designed for women customers and is managed by an all women team of 20.

The retail operation will be led by Sahrudayani Vankayalapati and job responsibilities include end- to-end operations like sales, after-sales, valet, security, house-keeping to back-end operations among others.

According to Vankayalapati, "Being at the helm of this all women team has come as a humble opportunity to me and we will do our best to make this community even stronger as we grow to newer heights."

Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles, said, “From a sales perspective, Tata Motors alone has witnessed a surge in women customers by more than 30 percent, where the average age of our women buyers has dropped from 37 to 34 years, showing an increase in the affinity of young women towards car purchase".

Amba added that the inauguration of the all-women dealership is in line with Tata Motor's efforts to augment gender inclusion, not just within the company, but also in our stakeholder community and the wider industry. 

Rajendra Prasad Vankayalapati, Managing Director – VVC and VR Group, said, “With this initiative we also hope to help bring more diversity to the larger auto sales and after-sales community in the country, which has largely been known to be a male dominated field."