Tata Motors launched a new state-of-the-art full-range passenger vehicle showroom and workshop, Kropex Auto, in Bangalore today. The inauguration of this showroom and workshop is a step towards Tata Motors’ aggressive network expansion plans, in line with its Turnaround 2.0 strategy.
The company reportedly has a total of 11 showrooms in Bangalore and 44 showrooms in Karnataka. This newly inaugurated showroom is located at the Main Hosur Road in Electronic City.
Commenting at the inauguration ceremony, Mayank Pareek – president, Passenger Vehicles Business Unit (PVBU), Tata Motors – "With ‘Connecting Aspirations’ at the center of our brand promise, we at Tata Motors are working with our network partners to offer our customers a solid product mix and a delightful showroom experience. As part of our Turnaround 2.0 journey, we are concentrating on optimising various business levers and focus on strengthening its sales network and customer experience, in order to enhance performance and profitability. Hence, the current focus for the fiscal is on winning sustainably as part of this transformation journey. We continue to enhance and expand our network to cater to our evolving customers, with high expectations."
According to Vanik Sachadeva, dealer principal, Kropex Auto, said, "We are delighted to extend our partnership with Tata Motors and are extremely happy to launch this showroom today in Bangalore.”
The company also offers a workshop to its customers which is said to be equipped with the latest equipment and advanced mechanisation and automation. Tata Motors aims to increase its reach aggressively and through these showrooms. Tata Motors’ Turnaround 2.0 journey will focus on ‘Winning sustainably in PVs’ with an objective to increase market presence and drive volumes in PVs.