Tata Motors has announced that it is gifting its premium hatchback Altroz, in High Street Gold colour, to the Indian athletes who narrowly missed winning the bronze medal in the recently held Tokyo Olympics.
In a statement, the company said: “These players represented India in the Olympics and have set the Gold standard and inspired several other aspiring, young sportspersons in India to follow in their path. To thank and recognize these homegrown players for their sheer hard work and dedication, Tata Motors will be delivering its most premium hatch, the Altroz, in the High Street Gold colour, to these players soon.”
Shailesh Chandra, President, Passenger Vehicle Business, Tata Motors, said: “For India, this Olympics was about a lot more than medals and podium finishes. We are fortunate to celebrate the effort and spirit of our athletes representing our country, competing under the highest pressure against the absolute best talent the world has to offer and coming extremely close to a podium finish. They might have missed a medal but they have won the hearts of millions of Indians, with their dedication and are a true inspiration for budding athletes in India. The Tata Altroz has set new benchmarks in its segment by achieving the gold standard in safety, design and performance. It is our privilege to honour the spirit of these pathbreakers and present them a small token that signifies the gold standard – the Altroz.”
Tata Motors' decision means the entire Indian women's hockey team, golfer Aditi Ashok and wrestler Deepak Punia are among those who will soon be getting and driving an Altroz, in High Street Gold colour.
Style meets function
Launched in January 2020, the Tata Altroz is a stylish hatchback that is high on value and is one of India’s most successful premium hatchbacks. The futuristic design – from the laser-cut exteriors and the diamond-cut R16 alloy wheels to the black contrast roof and the black comet line – helps boost the Altroz’s visual appeal.
The premium and intelligently designed interiors are also a notch above other cars in its segment. The cockpit-inspired interiors with the blue ambient light on the floating dashboard add to the sophistication in the car. Some of the key highlights are the Altroz’s high-end Harman infotainment system that has a 7.0-inch touchscreen, plush leatherette seats, rear flat floor (which allows three adult occupants to be seated comfortably on the rear seat), best-in-segment 345-litre boot space, automatic headlamps and cruise control.
The Altroz, built on the Tata Motors ALFA (Agile, Light, Flexible, and Advanced) architecture, is also India’s safest hatchback – it has a 5-star Global NCAP Safety Rating, which speaks volumes about its build quality.
Gold Medalist Neeraj Chopra promised a XUV700 from Mahindra