A fortnight after it announced that it would be gifting its premium Altroz hatchback to Indian athletes and Tokyo Olympians who missed winning by a whisker, the company today held a function where it handed over the car keys to 24 athletes.

The 24 Olympians, who represented India across categories such as hockey, wrestling, golf, boxing and discuss throw, narrowly missed the bronze medal in the recently held Tokyo Olympics. They each get an Altroz, in the High Street Gold colour to mark his or her gold standard efforts.

Commenting on the initiative, Shailesh Chandra, President, Passenger Vehicle Business, Tata Motors, said: “We are extremely proud of our athletes for the sheer commitment and the indomitable spirit they showed at the recently held Tokyo Olympics and it is my honour to share the same platform with them today. Resonating their spirit and acknowledging their hard work, we are ecstatic to present to them the Tata Altroz, the gold standard in premium hatchbacks. As they continue to inspire each one of us, we wish them all the very best for their future and are confident that in years to come, they will bring to our country success galore.”