Tata Motors' announces outreach and service campaign for CV customers

by Autocar Pro News Desk , 11 Oct 2019


Tata Motors, India’s largest commercial vehicle player, has announced that it will organise Grahak Samvaad campaign, exclusively for Tata Motors’ commercial vehicle customers between October 10-21, 2019.

During this period Tata Motors employee will engage with customers and fleet owners to update them on the various initiatives company has taken for enhancement of customer experience. The team will also collect feedback from customers on their experience and expectations.

The campaign will be followed by 'National Customer Care Day' on October 23, which Tata Motors CVBU division celebrates every year to commemorate the day the company got its first customer. On this day the first truck rolled out from its Jamshedpur plant in 1954. The associated channel partners staff and customers are felicitated by company for their long association and contribution.

Grahak Seva Mahotsav, a countrywide free-service camp is also being organised for Tata Motors’ commercial vehicle owners. The customer centric initiative will take place across 1,500 plus Tata Motors authorised workshops between November 4-11, 2019. At this service camp, CV owners will be able to avail attractive discounts on spare parts and labour.

The OEM says the Grahak Seva Mahotsav conducted last year received an overwhelming response with over 150,000 customers visiting the camp.

Ramki Ramakrishnan, global Head Customer Care, Commercial Vehicle Business Unit, Tata Motors said, “The trucking industry plays a major role in keeping a country’s economy moving. As the largest commercial vehicle brand, it is our responsibility to make sure our customers are provided with top quality products and hassle-free experience. The Grahak Samvaad initiative coupled with Grahak Seva Mahotsav is a perfect opportunity for CV customers and fleet owners to ensure smooth functioning of their vehicle along with complete peace of mind to the driver. The success of these initiatives over the years have been extremely instrumental for us in developing fine products while providing world-class customer service. Through the unique initiative of Sampoorna Seva, we hope to deploy top quality customer experience and convenience across our network partners.”

To offer its customer peace of mind, Tata Motors says it has launched a revamped version of Sampoorna Seva 2.0, a comprehensive and complete solution for the maintenance and smooth functioning of the vehicles. This umbrella of after-sales services include maintenance, all type of repairs along with highway support or any breakdown which is attended to through dealers/ Tata Motors Authorised Service Stations (TASS) network free of cost.