Tata Motors and Valvoline Cummins India launch co-branded lubricants

Valvoline Cummins (VCPL), and Tata Motors have announced the launch of their co-branded lubricants for the passenger cars segment. These lubricants will be branded as Tata Motors Genuine Oil and will be available for all Tata Motors vehicles in the retail market.

This is the second co-branded lubricant range that will be introduced by Tata Motors in the last six months. In November 2018, the company had signed an agreement with Gulf Oil to bring a range of lubes for the company's PV segment.

The new co-branded lubricant was launched by Subhajit Roy, senior general manager and head customer care — Domestic and International Business, PVBU, Tata Motors; Shanmugasundaram, head service marketing, Tata Motors; Sandeep Kalia, CEO, Valvoline Cummins India; SK Mukherjee, chief technical officer, Valvoline Cummins India; Jitesh Mehta, director retail sales and marketing, Valvoline Cummins India and Rupesh Kushwaha, VP OEM partnerships, Valvoline Cummins India.

Speaking on this partnership,  Subhajit Roy, said: “Customer centricity remains the driving force for us at Tata Motors and we are continuously striving to provide a satisfying post purchase experience for our customers. We are pleased to partner with VCPL in developing an exclusive range of lubricants for our passenger vehicles, which will help our cars deliver superior performance for a substantial period of time. With this new range of oils, we are dedicated towards providing the best lubricant technology expertise and support in today’s competitive marketplace.”

Sandeep Kalia, said, “We are honoured to partner and work closely with an automotive giant like Tata Motors. Valvoline has had a long history of partnering with key automotive companies to bring innovative premium lubricants to market, and this milestone represents the success of our business model in India.”