Tata Motors and Gulf Oil Lubricants India (GOLIL), today officially signed an agreement to launch a range of co-branded lubricants for its passenger vehicle segment in India.

The partners will be selling co-branded Tata Motors Genuine Oil in the high street bazaar market under this agreement. The products launched under this range would cover the entire gamut of requirements by Tata Motors, which would include engine oil, gear oil, coolant and brake oil. Additionally, the product range would offer the best technology for the company's customers and will be continuously upgraded from time to time depending on the requirements.

Mayank Pareek, president – PVBU, Tata Motors; S N Barman, vice-president, Sales, Marketing & Customer Support, PVBU, Tata Motors; Subhajit Roy - Head – Customer Care, PVBU; Ravi Chawla, MD, Gulf Oil Lubricants India and Shiva Raj Mehra, Head, Automotive OEM business, Gulf Oil Lubricants India were present at the signing of the agreement.

Mayank Pareek, said: “We at Tata Motors have always worked towards creating a delightful experience for all our customers through various aftersales products and services. Gulf Oil is an iconic brand with strong heritage and is currently amongst the fastest growing lubricant brands in India. With the strength of GOLIL and our commitment to provide our customers with the best lubricant technology expertise and support in the competitive marketplace, we are happy to announce the beginning of this new relationship. Furthermore, with the association, we guarantee that our customers will receive the finest quality of product which will, in turn, help them extract the best performance out of their engines.”

Ravi Chawla, said: “We are extremely honoured to partner with a respected brand like Tata motors for their passenger vehicle business unit in India. This gives us an excellent opportunity to leverage our brand and other strengths for the passenger vehicles segment. This agreement will be a win-win for both partners as it gives Tata Motors' customers a chance to avail a product that is specifically developed for the passenger vehicles of the company. It will furthermore leverage Gulf Oil’s extensive distribution network to make it easily available to customers,”