Tata Motors’ CSR initiatives touch 644,000 lives in FY2017-18

In spite of a reduction in CSR spends from the previous year, they managed to reach across 11 percent more beneficiaries.

Autocar Pro News Desk By Autocar Pro News Desk calendar 08 Aug 2018 Views icon22686 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp

Domestic PV and CV major, Tata Motors reported spending Rs 21.43 crore in FY 2017-18 as part of its Corporate Social Responsibility (CSR) initiatives, which impacted around 1.56 million lives. The initiatives were undertaken on a nationwide scale through its plants at Jamshedpur, Pune, Sanand, Lucknow, Pantnagar and Dharwad. Since 2014 the company has spent around Rs 85.69 crore till date.

Guenter Butschek, managing director and CEO, Tata Motors said, “Tata Motors works with the philosophy of ‘More from Less for More’ which implies striving to achieve scale by judicious utilisation of resources, to achieve greater impact. The company adopts the human lifecycle approach by offering age continuum CSR programs, which are horizontally linked to each other. During the year, the company leveraged technology tools to enhance execution efficiency, deployed mobile applications to track real-time performance and encouraged individual entrepreneurs to develop new solutions that would be best suited to meet the local challenges. Indeed a lot of good work has been done during the last financial year and I am confident that we will continue to keep raising the bar, leveraging onto the strategic partnerships and engagement with our stakeholders.”

He further added, “During FY 2017-18, the company has reinforced its initiatives on topics related to health, education, employability and the environment with concrete achievements measured through different KPIs (key performance indicators). Tata Motors positively touched the lives of 644,000 people across these identified thrust areas.”

On a parting note, Dr Raghunath Mashelkar, former non-executive, independent director and chairman, corporate social responsibility committee, Tata Motors, said, “Four years ago, we undertook the task of restructuring our CSR programmes and interventions to further the agenda of sustainable development goals (SDG). Consolidation of the existing programmes, target setting, developing a framework for new partnerships, monitoring and impact measurement were some key components of the new roadmap we developed to ensure a structured approach to CSR. After my retirement as Board member, to pass the CSR baton is an emotional moment for me.”

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