Studds opens sixth store in India, targets 15 stores in FY2020

by Autocar Pro News Desk , 22 Oct 2019

Madhu Bhushan Khurana: “Our foray into the market is aligned to our vision of having a robust network across the country."

Studds Accessories, one of the world’s largest two-wheeler helmet manufacturer (in terms of volumes sold in a year), inaugurated its new Exclusive Brand Outlet (EBO) in Vijayawada. This marks the company's sixth such outlet in the country.

The EBO will retail the company's two flagship brands Studds and SMK Helmets will be available. Madhu Bhushan Khurana, chairman and MD, Studds Accessories, inaugurated the outlet. Also, present in the occasions were key company and government officials.

Located at Governorpet, the store will house a wide range of helmets and two- wheeler accessories, including, side boxes, top boxes, biking gloves, helmet locks, rain suits and biking goggles.

The company says the store is indigenously designed to offer superior in-store experience and acts as a one-stop shop for riding community, looking to purchase from a wide range of helmets with advanced head protection technology. The other exclusive brand outlets are already operational at Dehradun, Rohtak, Kochi, Mumbai and Bengaluru.

Commenting on the occasion, Madhu Bhushan Khurana said: “We are delighted to inaugurate our sixth Exclusive Brand Outlet in Vijayawada. Our foray into the market is aligned to our vision of having a robust network across the country. Andhra Pradesh is an important market for Studds and we are confident that our premium product portfolio will appeal to distinct customer profiles in the region. Overall, we aim to open 15 exclusive stores across the country in FY 2020.”

“Being the largest two-wheeler helmet manufacturer, we are committed with the government’s agenda to promote road safety amongst the riders in the country. To that effect, we are working towards doubling our manufacturing capacity and introducing advanced range of head gears and accessories in the coming quarters,” added Khurana.

In line with its phased expansion strategy, Studds plans to open several exclusive outlets across the country. With rising demand for two-wheeler accessories, the company aims to double its manufacturing capacity in helmets and motorcycle accessories.