MG Motor (Morris Garages) today announced that it has finalised five Indian start-ups under its innovation program, as it seeks to bring additional synergies to its automotive business. The startups are CarIQ, Steradian Semi, Altigreen Propulsion Labs, Exploride and Zuper.
MG Motor India received over 200 applications from start-ups in 20 days through the recently launched ‘MG Drives Innovation’ program. Among all the solutions offered by these tech startups, the telematics category garnered the highest submissions at 15 percent. This was followed by augmented reality, virtual reality and mixed reality (AR/VR/MR) at 9 percent and electric vehicles at 8 percent.
“It is truly encouraging to see the quality and range of ideas from start-ups here and the response has been truly overwhelming. At MG, we aim to foster a culture of constant innovation and it is heartening to see ground-up hardware and core product innovations from young teams across India. We are excited to evaluate the capabilities of these startups which will help us add value to our business,” said Rajeev Chaba, president and MD, MG Motor India.
On November 16, the company had announced its ‘MG Drives Innovation’ program, designed to identify, nurture and support the best in auto-tech and mobility solutions. The five start-ups will be showcased at the MG Innovation Lounge at TiEcon New Delhi on December 15-16, 2017. The company will also host a ‘Mentoring Garage’, wherein startups with relevant solutions can get feedback and advice from the leadership team.