Leading used car platform Spinny has announced the appointment of Suvid Bajaj as the head of its Marketing function.

The company says under Bajaj’s leadership, the marketing vertical will focus on strategic business expansion, elevating brand awareness, driving brand adoption in a sustainable way and continuing to grow Spinny’s credentials as an industry thought leader.

Prior to joining Spinny, he has held the position of chief marketing officer with Udaan.com where he led marketing for B2C and B2B verticals. He has over 20 years of multi-country and multi category experience in marketing, sales and consulting. Spinny states that leveraging his in-depth understanding of business delivery, communication development, delivering innovative plans, display and native platforms Bajaj has built his forte in successfully delivering business-marketing conversions.

Niraj Singh, founder and CEO, Spinny said “ We are confident that his clear thinking will add value in Spinny’s endeavour to be the most trusted consumer brand and in growing the business as we expand across the country.”

In December 2021, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. The company has also roped in Indian badminton star, PV Sindhu, who would also be a part of a series of marketing initiatives.

Suvid Bajaj said, “The focus on quality and customer experience is deeply embedded in the Spinny system and this gels deeply with my value system as a marketer. I look forward to working with teams across the board to drive the company’s vision to make car ownership simple, accessible and delightful for every Indian household.”