Sonalika Tractors has also done well in August and registered its highest-ever domestic growth of 80 percent with sale of 8,205 tractors as compared to 4,560 units in August 2019. Overall sales (domestic and exports) stood at 10,206 tractors in August 2020 as compared to 6,412 tractors a year ago.
Speaking on the performance, Raman Mittal, Executive Director, Sonalika Group, said, “The demand for tractors is on upsurge and I am happy that we are able to meet the growing demand.In August 2020,we have recorded highest ever domestic growth of 80% with overall sales at 10,206 tractors, making it the fourth consecutive month for us to have achieved a new record high and beating estimated industry growth of 73%. Our cumulative growth (April-August 2020) of 27.1 % is highest in the entire tractor industry, making us secure No. 1 position in domestic growth.”
Commenting on the upcoming festive season, he said: “The demand is expected to remain healthy, kindled by higher kharif sowing (8% higher sowing) and good monsoons (1% higher rainfall this year vs. normal rainfall) coupled with increasing preference of farmers towards mechanization. Farm mechanisation penetration in India stands at an average of 45% for the entire crop cycle (from seed bed preparation to Harvesting). Farmers are majorly oriented towards application-based farming like puddling, mulching, baler application, orchards, horticulture etc. Paddy being the major Kharif crop, there has been demand rise for customized tractors to address the specialised needs. Along with the demand for tractors, there is an increased demand for specialised implements as well.
At Sonalika, we are geared up for the upcoming festive season, which usually contributes 40-45% of overall volumes. External conducive factors clubbed with our healthy national brand presence, strong dealer network (983) and depots (24) along with right tractor models customized for state/applications and a vertical integrated plant, we are well positioned to capitalize on the positive sentiments and continue our growth momentum by outpacing industry growth.”