Demand from the rural sector has bounced back and how. Sonalika Tractors has announced that it has sold a total of 8,219 units in the domestic market in July 2020, which constitutes 71.65 percent year-on-year growth (July 2019: 4,788).

Speaking on the performance, Raman Mittal, executive director, Sonalika Group, said, “We have recorded the highest ever domestic growth of 71.7% in July 2020, beating industry growth with overall sales at 10,223 tractors (including exports). This consistent performance, creating new record high and gaining market share is a testimony of our strong foundation and investment in world’s no.1 vertical integrated plant, largest channel partners, technology savvy supply chain and best team. We have launched new tractors with advanced technology features at the same cost of current products, thus helping the farmers to upgrade & enhance their productivity and income.”

He added, “Our cumulative domestic growth (April-July) is at 17.7%, which is the highest in the entire tractor industry. This superlative performance is resultant of our strategy to continue launching new tractors customised to meet various geographic and application specific requirements of the farmers across globe. We have been consistently growing amidst the prevailing situation with 25% growth (deliveries) in May 2020 and 55% growth (billing) in June and 71.7% growth (Billing) in July. We look forward to the uptick in demand and continue our growth momentum by surpassing industry growth in the forthcoming festive season as well.”