Skoda Auto has set its fourth global DigiLab unit in Pune, essentially to support the core business of Skoda Auto Volkswagen India by developing digital and mobility solutions. In addition, a dedicated software development centre has been established by Volkswagen IT Services India with offices in Gurugam and Pune to support Skoda Auto’s IT requirements globally and develop digital solutions.
The services, content and mobility solutions developed by the two new organisations will benefit all Volkswagen Group brands in India. Both activities constitute the India 2.0 project – a Skoda Auto-led market strategy for the entire Volkswagen Group in the Indian market.
According to Skoda CEO Bernhard Maier, “With Skoda Auto DigiLab India, we are consistently expanding our global network. India is among the innovation drivers when it comes to digitalisation. The average age of the population will be just 29 years in 2025. The majority of our customers in India have grown up with smartphones and expect tailor-made mobility services and seamless connectivity in the car. This is exactly what we are undertaking at our new Skoda Auto DigiLab India in partnership with local high-tech companies.“
Gurpratap Boparai, Managing Director of Skoda Auto Volkswagen India, added, “With the new digital services and mobility solutions provided by Skoda Auto DigiLab India and our dedicated Software Development Centre in Gurugram and Pune, we want to create a diverse digital ecosystem for our customers. Just like the other members of Skoda Auto’s growing global innovation network, Skoda Auto DigiLab India will also develop mobility solutions and services – always striving to offer real added value for the customer. Skoda Auto DigiLab India may also support Skoda Auto’s core business globally with new technologies and digital solutions.”
Leveraging India’s digital competence
The Skoda Auto DigiLab India team will join forces with technology companies and promising start-ups in the country, in turn promote the countryְ’s intellectual capital, strengthen the local talent pool, and connect the industry with local start-ups to expand India’s position within the global IT industry.
Skoda Auto DigiLab India aims to make use of the immense potential the subcontinent has to offer as a global market leader in software and technology. By working on digital development projects and delivering solutions tailored to the Indian market, Skoda Auto DigiLab India supports the Group’s core business in India. Wherever possible, other Skoda markets will also benefit from these developments. To this end, Skoda Auto DigiLab India will be working closely with the car manufacturer’s innovation hubs in the Czech Republic, Israel and China.
Also read: Skoda reveals Vision IN exterior sketches