Skoda Auto has inaugurated a new state-of-the-art dealership in Patna (SV Autowheels), at Bailey Road, in line with its aim to extend its presence in Bihar. The dealership sports the brand’s latest corporate identity and design language. The Czech auto manufacturer, under the purview of the ‘India 2.0’ project, plans to expand its presence to 225 touch-points by next year.
SV Autowheels' showroom facility is spread across 376 square metres with a 5-car display. The workshop, located in Rajnagar at Khagaul Road, is equipped with 14 bays and can service over 2,400 vehicles per annum.
Commenting on the inauguration of the new facility, Zac Hollis, Brand Director, Skoda Auto India said, “Enhancing the ownership experience is vital to our growth strategy and increasing our network presence is one of the key pillars to meet this objective. The inauguration of the new dealership facility in Patna is part of this plan and we are delighted to partner with SV Autowheels, as we look forward to building our foothold in this region.”
Prashant Luthra, Dealer Principal, SV Autowheels, said, “The global best practices of Skoda Auto coupled with our understanding of local customer preferences will enable us to provide an enhanced customer experience.”
Skoda Auto India, which launched its new Kushaq midsize SUV on June 28 and bagged over 2,000 orders in the first week, is fast expanding its retail footprint in the country.
Following the launch of the Kushaq, the first product from Volkswagen Group’s India 2.0 project, priced between Rs 10.49 lakh for the base 1.0 TSI Active variant and Rs 17.59 lakh (ex-showroom) for the top-spec 1.5 TSI AT Style variant, Skoda Auto India has increased its dealer network by almost 15 percent.
August 2021 sees Skoda Auto India present in more than 100 cities across India, its largest coverage in India since it entered this market in 2001. With the latest outlet in Patna, Skoda Auto India will have more than 170 customer touch-points including sales and after-sales facilities.
The 100 cities that Skoda Auto India will be present in by August 2021 will include new markets like Sangli, Bhilwara, Faridabad, Panchkula, Navsari, Vapi and Hardoi, amongst others. This will enhance the brand’s existing presence in over 90 cities which includes Patiala, Sirsa, Ghaziabad, Alwar, Aligarh, Siliguri, Bhavnagar, Satara, Ahmednagar, Belgaum, Shimoga, Kannur, Alleppy, Dindigul, Karur, Nellore, Bhimavaram and many other tier II-III cities, apart from all metro and most state capital cities.