Skoda Auto India partners Frontier Skoda to expand its footprint in Madhya Pradesh

by Autocar Pro News Desk , 04 Nov 2020

Czech auto manufacturer Skoda Auto India has inaugurated its new dealership in Jabalpur, Madhya Pradesh – Frontier Skoda. The automaker says it aims to strengthen its position in Madhya Pradesh and push forward its campaign of establishing a strong foothold in the central markets.

The new state of the art dealership facility sports the company’s new corporate identity and design as a part of Skoda Auto global redesigning process. The OEM under the purview of the ‘India 2.0’ project, will have at least twice as many sales and service touchpoints, as it does today, by 2022.

The new sales facility is spread over an area of 2,800 square feet and accommodates three cars on display. A dedicated service workshop located at is spread across 25,000 square feet and houses 12 service bays. With 18 trained personnel and staff members, Frontier Skoda has a capacity to service over 3,000 Skoda vehicles per annum.

Commenting on the inauguration of the new facility, Zac Hollis, brand director, Skoda Auto India said, “To ensure preparedness for India 2.0 launches, we at Skoda Auto India are continually striving to expand our network reach, across the nation, so that not only more and more customers can experience our products but also enjoy easy access to our customer centric aftersales solutions. Jabalpur is a key market for us in Central India, and we are confident that our partnership with Frontier Skoda will be pivotal for the brand and will further strengthen our foothold in Madhya Pradesh.”

Anand Wadhwa, dealer principal, Frontier Skoda said, “We are delighted to partner with Skoda Auto India and introduce a new dealership facility in Jabalpur, Madhya Pradesh. The modern architecture and streamlined business processes will provide the ideal backdrop for the presentation of Skoda Auto products. With the global best practices and processes of Skoda Auto India and adapting them to suit our customers in the region, we endeavour to create a lot of value for all our stakeholders, especially our customers, to offer world-class service and customer care.”

With this Skoda Auto India has successfully expanded its network to 83 sales and 58 service touchpoints across 69 cities across the nation. The Czech brand has invested over Rs 120 crore, along with its dealer partners, which is said to be the biggest rebranding campaign in its history in India.