Skoda Auto inaugurated a new state of the art dealership facility in Bangalore, PPS Motors. With this 4,500 square feet modern showroom Skoda Auto India aims to strengthen its position in Karnataka and establish a strong foothold in the southern markets.
The Czech auto manufacturer, under the purview of its ‘India 2.0’ project, aims to have at least twice as many sales and service touchpoints by 2022.
The new facility sports the new Corporate Identity and Design as a part of Skoda Auto global redesigning process. It houses 18,000 sq ft of premium service space, can accommodate 70 plus technicians and staff members, has 10 mechanical stations and body shop bays, with a service capacity of 5,500 plus vehicles per annum
Commenting on the inauguration of the new facility, Zac Hollis, brand director, Skoda Auto India said, “To ensure preparedness for India 2.0 launches, we at Skoda Auto India are continually striving to expand our network reach, across the nation, so that not only more and more customers can experience our products but also enjoy easy access to our customer centric aftersales solutions. Bangalore is a key market for us in South India, and we are confident that our partnership with PPS Motors will be pivotal for the brand and will further strengthen our foothold in Karnataka.”
Rajiv Sanghvi, dealer principal, PPS Motors said, “The modern architecture and streamlined business processes will provide the ideal backdrop for the presentation of Skoda Auto products. With the global best practices and processes of Skoda Auto India and adapting them to suit our customers in the region we endeavour to create a lot of value for all our stake holder’s especially our customers to offer world service and customer care”
Rebranding sales network across India
Skoda Auto India has successfully rebranded its entire network of 83 sales and 58 service touchpoints across 69 cities across the nation. The Czech brand has invested over Rs 1,200 million, along with its dealer partners, in its biggest ever rebranding campaign in India. In line with the ‘India 2.0’ project, the corporate architecture, functional interiors, and rationalised business processes, aim to enhance the overall customer experience.
The new exteriors of the dealerships will be the brand’s powerful statement during both day and night - clear, transparent, modern, and open. The company is placing an increasing emphasis on enhancing the emotional appeal of the brand. It is conveyed by the sophisticated and logical arrangement of all the key elements, business areas, customer zones, and the use of cutting edge technology.