Lubricant supplier Shell has partnered Bengaluru-based 24x7 roadside assistance start-up ReadyAssist to create an estimated 6,500 jobs in the country. With this association, ReadyAssist will be available at around 5,500 third-party retail locations where customers can avail free lube change service for their vehicles on purchase of Shell lubricants, along with other paid services like quick period service, on-spot breakdown support and towing.
As part of their shared responsibility towards the community, Shell and ReadyAssist intend to generate meaningful employment for mechanics across India. All mechanics at these Quick Lube Change sites will be trained and equipped with tools essential for them to succeed. They will undergo a well-defined screening, selection, and training process, which focuses not only on grooming and personality development, but also on the importance of customer experience and an in-depth technical knowledge of lubricants.
Commenting on the partnership, Ms. Debanjali Sengupta, Country Head, Shell Lubricants India, said: “Shell continues to stand for powering progress and to support the community of mechanics. We are extremely happy to have associated with a start-up like ReadyAssist, which shares our empathy and understanding of the relevance of mechanics in the entire mobility ecosystem. While Shell is known for its world class products, this partnership will further enable us to bring our products closer to the customers and provide them with a high-quality service experience.”
Speaking on the development, Vimal Singh, founder and CEO, ReadyAssist said, “We are happy to announce our partnership with Shell to set up and operate quick lube change centres. Our aim is to compel the market to be more organised while creating more job opportunities with the best professional skills.”