SAR Group, the makers of water purifiers under Livpure brand and automotive batteries and storage solutions under Livguard brand has appointed K Vijaya Kumar as managing director and CEO for its e-mobility businesses. SAR Group is co-founded by Navneet Kapoor and Rakesh Malhotra, serial-entrepreneurs par excellence and best known for brands like Luminous (sold to Schneider), Livguard and Livpure.

Prior to joining SAR Group, Kumar was the president – Automotive Business, Greaves Cotton. SAR says it has been incubating e-mobility business in two- and three-wheeler segment under the Lectrix brand, components business under the Livguard drivetrain brand and last-mile delivery, charge and swap business as well as battery and vehicle leasing under Mooving platform.

In his new role, Kumar will focus on all e-mobility businesses at SAR Group and lead the strategy and execution of delivering a comprehensive infrastructure, products and services portfolio to enable EV usage and growth.

At Greaves Cotton Kumar was a driving force behind the journey of Greaves into electric mobility business with acquisition of Ampere for two-wheelers and Best Way for three-wheelers.