The JV will introduce a range of functional, safety and lifestyle riding accessories in 2019 starting with their flagship product – two-wheeler helmets.
Sandhar Amkin Industries, a JV between Sandhar Technologies and Amkin Group, headquartered in Manesar, Gurugram, Haryana, is set to foray into the over-Rs 3,000 crore fast-growing helmet industry.
The JV will introduce a range of functional, safety and lifestyle riding accessories in 2019 starting with their flagship product – two-wheeler helmets. With the groups’ combined experience of over 70 years in manufacturing a diverse range of automotive components for leading OEMs and the aftermarket in India as well as global markets, Sandhar Amkin Industries says it is poised to deliver futuristic technologies.
The company has set up its pilot facility in Manesar, which can manufacture over 2 million helmets a year, which will be scaled up as required. The company has made an initial investment of Rs 25 crore.
The company was formed with an aim to bring safe and innovative two-wheeler helmets in India. As the need for ISI-certified helmets rises and safety standards in the country witness an upgrade, the Indian consumer is seeking the safest products at the right price. Sandhar Amkin Industries is optimistic on the largest two-wheeler market (India), with its huge unmet demand in the country for reliable and safe helmets.
The two-wheeler helmet industry is an important growth opportunity for its products to be able to deliver in terms of safety, style and most importantly value for money.
Commenting on the announcement, Ayyushman Mehta, MD, Sandhar Amkin Industries, said, “We believe now is the right time to enter this market, given the renewed focus on helmet usage and stringent safety standards by two-wheeler OEMs and government bodies alike. Our aim is to bridge the gap between reliably protective helmets and reasonably priced helmets, therefore addressing a significant need in the market.”
Jayant Davar, co-chairman and MD, Sandhar Technologies said, “Leveraging latest tech to build quality product is at the heart of this new venture and in the pipeline are other two-wheeler accessories that are often overlooked, not solely because of the limited availability but lack of their awareness. Hence, we are working to build a solid profile to cater to ever-growing two-wheeler accessory market with the ideal products at the right time.”
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