Robert Bosch Engineering and Business Solutions (RBEI) a subsidiary of Robert Bosch, has appointed Dattatri Salagame as its new president and managing director.

In his current role, Salagame will drive the global strategy of RBEI, the largest software, and technology center of Bosch, outside of Germany. In a decade that is seen to be dominated by software and technology, Salagame’s priority is to strengthen the position of RBEI as a digital transformation partner.

Salagame assumed leadership in the begining of April, 2020. He has been with Bosch for over 24 years, handling diverse roles in India and in Germany.

Commenting on his appointment, Dattatri Salagame said, “I am excited to embark on this new journey at RBEI and look forward to leading the organisation into the connected world, with the unique competency we have, derived from both our Bosch parentage and unique India strengths.“

Salagame is an engineer by education and spent his first two decades in the industry in the field of engineering software development in the automotive and industrial domain. He has held leadership role in the recent past centered around driving innovation and establishing new lines of business. As head of strategy for Bosch in India, he established the Bosch start-up engagement program, D.N.A (Discover, Nurture, Align), in the country. In his last role, Salagame was heading the digital business at RBEI, helping customers and partners in their digital journey.

RBEI with over 20,000 associates, is the largest software development center of Bosch, outside Germany, indicating that it’s the Technology Powerhouse of Bosch in India with a global footprint and presence in US, Europe and the Asia Pacific region. The company offers end-to-end solutions that connect sensors, software, and services, which enable businesses to move from the traditional to digital, or improve businesses by introducing a digital element in their products and processes.