Renault India crossed the 500,000 sales milestone, becoming one of the fastest automobile brands to achieve this accomplishment. The company says India is a key market for it and the company has a clear long-term India strategy.
In India Renault has established a robust manufacturing facility, a world-class technology centre and is the only global brand to have two design centres in the country. The company says this strong foundation is backed by its product strategy and customer satisfaction initiatives have been instrumental in achieving this milestone.
Commenting on the achievement, Sumit Sawhney, country CEO and MD, Renault India Operations said, “India is a strategic market for the success of Renault’s medium-term plan. Being local in India is very important and that's why we have a state-of-the-art manufacturing facility, a world-class technology centre and we are the only global brand to have two design centres in India. Going forward, we will continue with our product offensive strategy in the country and will work towards substantially growing the Renault brand."
"We plan to bring several new innovations in products and services for the diversified Indian market. Together with launching products of global repute, it is important to have a strong ‘India strategy’, offering customers a compelling value proposition. Our growth strategy hinges strongly on launching products that cater to the volume and growing segments of the Indian automotive industry, with heavy emphasis on localisation. We will consolidate our presence in India with optimal utilisation of resources."
"Our key focus areas for the company include widening the portfolio across various segments with a strong India strategy, innovations and excellence aimed at enhancing the overall ownership experience and increasing our network reach to ensure ease of access in providing our best-in-class after-sales service experience to customers,” added Sawhney.
To celebrate this sales milestone, Renault introduced several exciting offers. For the Kwid- compact car , Renault has announced a special finance offer of 3.99 percent interest rate for a limited period. The company says the Kwid with its 98 percent localisation is the most successful ‘Make in India’ story till date. The model has played a big role for the company and has been the volume driver for Renault India, selling more than 275,000 cars. Taking forward the success Renault India recently launched the new 2018 Kwid in both manual and automated transmission options.
At present Renault has a network presence with more than 350 facilities across India, with its current product portfolio that includes Kwid, Duster Captur and Lodgy.