In a bid to enhance customer engagement levels, Renault India has opened a Renault Experience Centre at Phoenix Marketcity in Mumbai.

Commenting on the global debut of the Renault Experience Centre,  Sumit Sawhney, country CEO and managing director, Renault India Operations, said, “India is an important market for Groupe Renault and over the last few years, we have invested heavily to ensure that we have a strong foundation in this challenging and dynamic market. The Renault Experience Centre is a first-of-its kind concept by Renault across the globe and there are plans to replicate the same in other countries as well. It is a classic example of how digital disruptions and innovations are transforming the way consumers’ access services and products, whilst enhancing the overall experience of interacting with the brand. It represents a vision for future showrooms, where customers would be able to experience the car and make their car buying decisions with the help of digital technologies.”

The major attraction at the Renault Experience Centre will be the display of the French carmaker’s Formula One car along with a plethora of digital and customer-engagement activities. Embellished with the rich heritage of the brand, the Renault Experience Centre will showcase Renault’s customised and innovative global line-up of vehicles, through a true-to-life Virtual Reality experience. Customers can also explore a wide variety of merchandise, accessories, take test drives and also book the car of their choice.

Spread over 4,500 square feet, the Renault Experience Centre’s highlights include:

- Formula One – Enter the zone: a pit-stop environment  experienced using virtual reality.

- Formula One VR Drive Experience.

- Gang of Dusters VR zone: An off-roading experience in Leh in a Duster using virtual reality

- Virtual Test Ride Zone: Test ride of the Kwid, Duster, Lodgy and Capture in VR environment

- Virtual Walk Around Zone: A walk around the Kwid, Duster, Lodgy and Capture, exploring the interiors and exteriors.