PSA sets up India Technical Centre in Chennai

Betting big on its India growth strategy, PCA Motors India, part of the PSA Group, today opened its new India Technical Center (ITC) in Chennai.

The new India Technical Center, according to the carmker, will play a key role in smoother and more efficient working of the employees of PSA India. Working together as one single team, in a large open facility, will boost the capacity of the group to accelerate further in India. Eric Apode, senior vice-president, PCA Motors India, was present at the launch.

The ITC is located in a specific building area, Chennai One, which is part of one of the Chennai Special Economic Zones (SEZ). The new centre will house departments of Research & Development, Programs and Projects, Global Purchasing Hub, Supply Chain, Process and Manufacturing Engineering, Quality, KD Excellence Center and Product.

The co-location of the technical partner of PSA Group - TCS (Tata Consultancy Services), located in the same zone, will help to enhance the synergies and the efficiency of the work.

Commenting on the launch, Emmanuel Delay, executive vice-president and Head of India-Pacific, PSA Group, said, “The new India Technical Center is an important step for the development of the PSA Group in India, and is definitely an asset to grow the group’s business in the India and Pacific region." 

"This is part of our strategy to develop a global network of state-of-the-art technical centre, strategically positioned in India, to support a customer-oriented agenda. With the new centre, we are focusing our investment in creating a cohesive work environment to accelerate our growth. This unified approach will improve speed, efficiency and effectiveness of our employees, while enabling us to address evolving consumer needs more quickly in the future. Our investment in ITC further emphasises the importance of India to our global business.”

Eric Apode said, “The new India Technical Centre is the next strategic step for the PSA Group in India. It will allow the group to accelerate quickly its growth in India, through the development of new products and deployment of our strategy in and outside India. The area around our new centre is popular for housing dozens of international and Indian companies, this gives the Group strong confidence of attracting Indian talent to the new ITC. The Monozukuri philosophy, the art of creating objects in an efficient and effective way is now taking shape with our new India Technical Centre, which will benefit group operations domestically and globally.”

The new office has been designed and built in a frugal manner, in what the company says is "consistent with the spirit of scalability corresponding to the India project. Going forward, the state-of-the-art centre will also house a workshop for styling, architecture and assembly of prototypes."

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