Porsche introduced its vision of the future with its Strategy 2025. The plan elaborates on how the auto maker intends to shape the future and charted out the forward development plan of the sports car, the all-new 911 Carrera S Cabriolet.
The vision highlights how Porsche has remained competitive with stable growth across its portfolio spurred on by interest in the all-new 911 as well as strong demand for the Cayenne and Macan SUVs. The introduction of the Taycan electric sports car as well as expansion plans for new facilities in the pipeline points to a continued positive outlook for 2020.
Speaking at the event, Pavan Shetty, Director of Porsche India, said: “We are on the cusp of an exciting electrified future that begins right now, this year with the arrival of Taycan, a zero-emission car that delivers the acceleration of the 911 GT2 RS but in a full-sized, sleek, saloon car body. It’s proof of how Porsche is meeting the challenges of creating a sustainable future without diluting its history and core values as the world’s leading manufacturer of luxury sports cars. Our 2019 sales showed that even in the face of uncertainty in the market, people still had faith and trust in us, supported by appealing new model introductions.”
Strategy 2025 Plus
Porsche’s Strategy 2025 Plus is focused on sustainable action. Based on the motto ‘shaping the future of the sports car’, the company aims at combining the values of the brand with innovative technologies and sustainability. The strategy represents the future product portfolio supported with e-mobility, digitalisation, technology, connectivity and sustainability.
The company's main objective through this strategy is to achieve value-generating growth, which will enable sustainable investments in innovative technologies and new products. This product strategy comprises the future, the brand’s image, its products and the lifestyle the cars represent.
Taycan to be launched in India this year
The Taycan will be launched in India this year. The flagship Turbo S generates 761 hp and accelerates from 0 to 100 km/h in just 2.8 seconds. It has a generous driving range of up to 450 km and is the first electric production vehicle powered by 800 volts. It is also the first electric vehicle in the world that features a two-speed transmission, allowing for better acceleration and unrivalled continuous maximum speed.