Piaggio Vehicles today announced the opening of a brand-new dealership in Chembur, Mumbai, for the Vespa and Aprilia brands. The new showroom, V Italia, will offer various products under the Vespa, Aprilia SXR, SR and Storm range.

The new dealership is spread across 815 sqft and a 1,000 sqft service workshop, which the company says has been designed keeping in mind the lifestyle and premium experience which reflect the Italian heritage of the brands. Equipped with the best customer service, quality and experience, the new dealerships aim to reach out to maximum customers in Mumbai.

Commenting on the occasion, Diego Graffi, chairman and MD, Piaggio India said, “With the launch of this dealership, we have further expanded our footprint in the Indian market. The new dealership will cater to our discerning customers and will resonate with the style quotient of both Vespa and Aprilia brands, offering our customers extraordinary experience in the area of sales and customer service.”

Chinden Veetil Vineesh, partner, V Italia said, “Partnering with Piaggio India to offer their world class, premium products in Mumbai, is indeed an honour for us. With the launch of this dealership, we hope to address the needs of the customers in this region, and are looking forward to offer the world-class Piaggio experience to all our customers.”