‘Overwhelmed by response to Tiago EV’: Tata Motors’ Shailesh Chandra

Tata Motors is understood to have received a strong market response for its Tiago EV. Bookings opened today at noon for the company’s first electric hatchback, which was launched on September 28, with introductory pricing that ranges from Rs 849,000 through to Rs 11.79 lakh. However, Tata Motors has not released any specific details on the bookings received.  

These prices for the Tiago EV, currently the most affordable electric car in India, are applicable for the first 10,000 customers, of which 2,000 are reserved for existing Tata Nexon EV and Tata Tigor EV customers.

Before bookings opened today, Autocar India had reported over 500 unofficial bookings for the Tiago EV in Mumbai and surrounding areas. Dealer sources had revealed that the top-spec XZ+ Tech Lux is the most preferred variant, and Teal Blue and Pristine White the preferred paint options.

In a statement issued at 5.36pm, Shailesh Chandra, MD, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, said: "We are overwhelmed with the response to the Tiago.ev at our dealerships and on our website. With thousands of customers rushing to book online at the same time, the website slowed down for a bit and is restored. We regret the inconvenience to our customers. All customer enquiries and bookings-related concerns are being suitably addressed. India can now  go.ev with Tiago.ev." - 

As is known, deliveries of the Tiago EV are to begin in January 2023 and Tata says that the production of the larger 24kWh battery has been prioritised. 

The Tiago EV gets two battery packs – 19.2kWh and 24kWh – with 250km and 315km MIDC range, respectively, and it is powered by Tata's Ziptron high-voltage architecture. With the smaller battery pack, the electric motor in the Tiago EV produces 61hp and 110Nm, and with the larger pack, it makes 74hp and 114Nm.

The Tiago EV is capable of fast charging, and both battery packs can be topped from 10 to 80 percent in 57 minutes using a 50kW fast charger. The higher trims of the Tiago EV get equipment like rain-sensing wipers, automatic headlamps, TPMS and leatherette upholstery.

Test drives for the Tiago EV, whose deliveries are to begin in January 2023, are to begin in December 2022. Currently, it does not have any rivals. MG's compact EV for India could be its first, in terms of pricing, when it is rolled out in the second quarter of CY2023. 

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