The partners will open 227 outlets in Phase 1, while 325 dealerships will come under Phase 2.
Omega Seiki Mobility (OSM), part of the Anglian Group Company, inked a strategic partnership with ElectroRide a Goenka Green company to open over 500 dealerships across India by FY2024.
OSM says it aims to be the fastest-growing brand in the electric commercial vehicle segment and is eyeing 1,000 touchpoints by FY 2024. After 28 Years of ICE-vehicle dealerships, Goenka Green, under the Brand ‘Electro Ride’ enters the electric commercial vehicle space with Omega Seiki Mobility.
The partners say the electric vehicle industry in India rose from a mere 18,000 units a month to over 155,000 units in the next 5 years. Buoyed by rising fuel prices, and government policies, the demand for electric vehicles, especially the commercial electric three-wheeler sector. The EV market is expected to reach a value of more than $152 billion (Rs 1,124,952 crore) by the year 2030.
As part of its strategy to meet customer demand, Omega Seiki Mobility has added 100-plus dealerships last year with an average of opening 10 dealerships per month. This the company says has helped it to expand its reach to a wider audience, making stronger inroads in tier II and tier III cities.
Under the new partnership Omega Seiki Mobility and Goenka Green will open more than 500 dealerships across India in two phases. The phase 1 will see 227 outlets – Uttar Pradesh (83), Rajasthan- (34), Madhya Pradesh (43), Gujarat (36), Haryana (21) and Delhi NCR (10) by FY 2023 and Phase 2 to open another 325 Dealerships – Punjab (15), Uttarakhand (3), Bihar (40), Jharkhand (19), Karnataka (31), Kerala (14), Maharashtra (41), Tamil Nadu (35), Andhra Pradesh (15), Odisha (22), West Bengal (31), Assam (22), Telangana (20) and Chhattisgarh (17) by FY 2024.
Uday Narang, founder and chairman, Omega Seiki Mobility said, “The market for electric vehicles is ready to take the next big leap. While the government has helped us on the policy side, the ball is now in the hands of OEMs like Omega Seiki Mobility. We firmly believe that the demand for EVs will come from the hinterland of the country and this latest partnership is the first step towards that.”
Rajendra Goenka, chairman, Goenka Green said, " We were looking for the right partner to enter into the sustainability segment as we believe Climate change is a serious concern and through this partnership with Omega Seiki Mobility, we will be able to offer sustainable solutions in our upcoming state-of-art dealerships across India providing the best customer experience with our ERP solutions.”
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