Shared mobility service provider, Ola today expanded its micro-mobility offering Ola Bike to 150 cities across India. The company says two-wheelers are at the core of India’s mobility ecosystem and are a preferred mode of getting around in large cities and small towns alike.
The company says as part of sustaining its continued growth, it plans to scale up its presence and introduce the category in new towns and cities over the next 12 months. With Ola Bike, the company is making inroads into the hinterlands of India.
According to Ola being ubiquitous across India, two-wheelers are popular for being a more economical, nimble and quicker alternative to cars and buses. As one of its fastest-growing categories, Ola Bike is a dynamic commuting solution that enables first- and last-mile connectivity in large cities to help manoeuvre through the congested roads and a primary mobility solution in small towns, where alternative mobility options are unpredictable and unreliable.
Arun Srinivas, chief Sales and Marketing Officer, Ola said, “Ola Bike offers consumers, a smart, innovative and affordable mobility solution; this is an offering that truly reflects our mission to build mobility for a billion people! Ola Bike has enabled citizens from the smallest of towns such as Chapra in Bihar to large metropolitan areas such as Gurgaon with access to quick, reliable and affordable mobility”
“Ola has revolutionised mobility in India with unique offerings across cabs, auto-rickshaws and more, and we are excited to bring the same experience to hundreds of millions of Indians through Ola Bike. Ola Bike is also helping build sustainable livelihoods for our fast-growing network of close to 300,000 partners from within these ecosystems of cities and towns, creating opportunities like never before for the youth of the nation. We aim to impact over a million Bike-partners in the coming year,” added Srinivas.
Ola first launched the Bike service in 2016 as a last-mile mobility solution in Gurgaon, Faridabad and Jaipur. The company says the popularity of the service amongst both bike-partners and customers has encouraged it to introduce the category in various new markets - from large urban metropolitans such as Hyderabad, Chandigarh and Kolkata to small towns such as Gaya in Bihar, Bikaner in Rajasthan and Mughalsarai in Uttar Pradesh.